CHALLENGES:

Promoting the AIC "VW il Calcio Academy" project aimed at spreading among young footballers a new culture based on respect and fair-play.

​

The Italian Footballers' Association (AIC) has promoted several initiatives in recent years aimed at helping young footballers (and their parents) understand that kids can get a lot from the game of football without necessarily becoming the next international superstar.

WFP created the promotional contents of the AIC project "VW il Calcio Academy", a course designed for boys and girls between 10 and 14 who love football.

In the promotional video we present the Campus in which young players who would have shown great loyalty, rather than great technical skills, would have been rewarded by the sponsor.

​

​

​

​

​

​

​

​

​

​