Goals

Elanco created the Vita da Gatto campaign to raise awareness among cat owners about flea and tick prevention, encouraging them to consult their vet and discover the benefits of the tablet treatment, which is still little known in Italy. To do this, it asked World Funk Pictures to create educational content and manage a multi-channel strategy on Google Search, Instagram, Facebook and via Micro-Influencers.

 

Strategy and Approach

World Funk Pictures has developed a targeted content ecosystem to maximize the campaign's impact:

• Edutainment and animated infographic : We created an educational animated infographic to raise awareness among cat owners and invite them to consult the vet for a preventive check-up.

• Informative Landing Page : We created a dedicated Landing Page, which hosted infographics and in-depth scientific content on the prevention of fleas and ticks in cats.

• Multi-channel distribution strategy : Traffic to the landing page was generated through a combination of Micro-Influencers, Google Display Network, Google Search and Facebook ads, maximizing the reach of the campaign.

• Data-driven optimization : We developed a customized Dashboard to monitor the effectiveness of different channels, analyzing key metrics such as video view completion, time spent on the landing page, site navigation, and social network engagement.

 

Results and Impact

• The campaign reached a wide audience, raising awareness of the tablet treatment and stimulating interest in veterinary prevention.

• The animated infographic achieved a high rate of views and interactions, while the multi-channel strategy generated a constant flow of qualified traffic to the Landing Page.

• With the personalized Dashboard, we were able to optimize performance in real time, improving ad performance and maximizing user engagement.

 

Conclusions

The Vita da Gatto campaign demonstrated the effectiveness of an integrated and data-driven approach to raise public awareness on animal health issues. The use of engaging educational content, combined with targeted multi-channel distribution and constant performance analysis, led to tangible results. This case confirms that an effective digital strategy can foster not only brand awareness, but also a positive change in consumer behavior.