OBJECTIVES:

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• Promote respect for national anthems, flags and the culture of opposing teams inside the stadium.

• Spread a new culture of inclusion and welcome towards international fans among Italian students.

• Sell match tickets.

 

In collaboration with the MIUR (Ministry of Education) we involved students from dozens of schools throughout Italy to create together with them a new culture of inclusion, integration and welcome of international fans who came to Italy to watch the UEFA Euro championships Under 21 of 2019, using Videos, Music and Street Art.​

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Many students actively participated by promoting the #TifiamoEuropa project as micro-influencers through their social profiles.​

 

To help the Italian public understand the importance of not booing the anthems, we also created 2 videos with our testimonial Andrea Pirlo which generated more than 2 million views.​

 

Finally, we created and distributed branded content that promoted the values of welcome and inclusion in collaboration with 22 Italian influencers, 11 Italian Olympic and Paralympic athletes and Radio Italia, which involved many Italian artists, including Rocco Hunt. The artist contributed to the project by creating the National Song of the championships "Benvenuti in Italy" which generated over 30 million views.​

 

World Funk Pictures then created the Web App dedicated to the Under 21 European Championships, with which the branded content was distributed and the sale of tickets was promoted through the distribution of coupons.

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