CHALLENGES:

Developing the strategy to reach an audience of possible donors sensitive to issues related to the health and safety of girls and boys promoted by the #indifesa campaign.

Creating content of the #orangerevolution fundraising campaign to be distributed on digital channels, mainly Social Media.

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The Terres Des Hommes #indifesa project aims to reduce health risks and improve the living conditions of girls and boys all over the world.

World Funk Pictures developed the content of the #orangerevolution fundraising campaign.

The promotional video is based on archetypal storytelling and shows the most useful and significant data for understanding the seriousness of the problem together with images focused on the faces of young girls and engaging and dramatic music.

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