Goals

CEVA Animal Health aimed to raise awareness among cat owners about the risks of feline hypertension and encourage them to consult a veterinarian to measure their pet's blood pressure. To achieve this goal, an Influencer Marketing campaign was developed involving 20 cat owners and 4 veterinarians.

 

Strategy and Approach

We created a tailor-made educational campaign to educate the public about an often overlooked disease. Feline hypertension is a silent disease, with symptoms only becoming apparent in the advanced stages, with potentially serious consequences such as vision loss. To raise awareness among cat owners, the strategy included:

• Targeted influencer engagement : We selected 20 influencers, all cat owners, to authentically communicate the importance of prevention.

• Support from Authoritative Veterinarians : 4 veterinarians with large followings shared educational content, providing scientific information and practical advice.

• Clear and targeted call to action : all contents directed users to the amodeus.vet website, where the pathology was explained in depth, encouraging veterinary visits to measure blood pressure.

 

Results and Impact

• The campaign exceeded expectations in terms of target engagement and activation.

• Content shared by influencers and veterinarians generated high levels of engagement, raising awareness of the disease and sparking conversations among cat owners.

• Traffic to the amodeus.vet site has grown significantly, demonstrating the effectiveness of the message and strategy adopted.

 

Conclusions

This project highlighted the potential of Influencer Marketing in the animal health sector. Through authentic storytelling and the use of authoritative figures, the campaign not only informed but also inspired cat owners to take action. The strategic approach adopted made the topic of feline hypertension more accessible, transforming awareness into concrete behaviors to protect animal health.