Goals

Cosmocel is a global agricultural company with proud Mexican origins, specialized for over 60 years in the innovation and formulation of advanced solutions for plant nutrition. The company is committed to developing effective and sustainable products, collaborating with prestigious universities and research centers internationally.

The goal of our project was to position Cosmocel on the Italian market as a trusted partner for farmers, communicating the value of its advanced solutions and positioning the brand as the number one choice for professionals in the sector.

 

Strategy and Approach

In collaboration with Maxi Italian Way, Cosmocel's Italian commercial partner, World Funk Pictures developed a communication plan and a targeted launch strategy. The approach focused on:

• Authoritativeness and innovation : we have enhanced Cosmocel's long experience and its commitment to research, highlighting its collaborations with institutes of excellence for the development of high-performance solutions.

• Sustainability and respect for the environment : the contents underlined Cosmocel's attention to the creation of products that improve agricultural yield while fully respecting the planet.

• Reliability and proximity to farmers : we have positioned Cosmocel as a strategic partner for professionals in the agricultural sector, capable of providing tailor-made solutions for the specific needs of the Italian market.

 

Results and Impact

• The communication strategy has strengthened Cosmocel’s presence in Italy, increasing brand awareness and consolidating farmers’ trust.

• The product launches have generated significant interest in the industry, leading to new collaboration opportunities and expanding the customer network.

• The company has strengthened its reputation as a leader in innovation and sustainability applied to agriculture.

 

Conclusions

The project demonstrated how strategic communication can facilitate the entry of an international brand into a new market, creating a strong and recognizable identity. Thanks to a targeted approach and authentic content, Cosmocel has managed to position itself as a point of reference for Italian agriculture, consolidating its presence and opening new growth prospects.